Our Approach

We create brand experiences through surfacing the truths that make you unique, distilling them into a compelling brand identity, and amplifying them through bold packaging and design. Our approach is strategic, honest, artistic, and collaborative.

Who
We Help

We work best with involved and passionate partners who believe in their product. They understand that a brand’s character extends beyond its visual look, with every piece of messaging working together to tell a larger story. They should be willing to confidently make big, bold decisions and, most importantly, trust that we are building something remarkable together

Craft food and beverage brands looking to grow.

Mid-sized businesses that need to reach a new audience.
Non-profits that have a heart for serving the community.

How
We Work

We’ve honed our process through years of experience to develop a clear roadmap to help guide you through each phase of your project in a transparent and fun way.

1. Proposal​

Working together, we’ll create a custom-build a project road map for your brand. We’ll walk you through a few various scopes and investment options based on your goals and our recommendations to help build your brand. You select the best option for you, and we’re off to the races.

2. Kickoff & Discovery Session

We’ll interview key stakeholders to discuss engagement objectives, opportunities, challenges, target market, industry perceptions, and competitors to surface the deeper insights that help make your brand unique.

3. Research, Strategy & Visual Brief

Digging into your brand’s history, heritage and culture. We brief you on what we’ve learned and craft bold declarations for the path of the brand, using collective insight to uncover new opportunities. Finally, we’ll present various options for a visual direction for your brand based on our findings.

4. Concepting

Exploring a broad range of conceptual and aesthetic options to bring your brand to life, focusing on strong differentiation in the marketplace. In this phase, we explore several rough sketches in black and white.

5. Refinement

With a few concepts selected, we’ll further refine the brand by adding color and creating mock-ups so you can see how the brand will come to life in the market.

6. Finalization & Launch

Working alongside our client, we finalize the brand identity and create a brand guide to help keep your brand consistent. With identity locked down, we will continue down your custom road map to execute any additional phases of your project, such as packaging and brand assets (one sheet, stationery suite, environmental design, etc.).

7. Brand Maintenance

We are here for you beyond our scope of work together. Your success is our success, so as your brand evolves and grows, we are here to support your brand.

Our
Capabilities

Strategy
Brand Audit & Equity Analysis
Competitive Analysis
Consumer Persona Profiles
Market & Consumer Research
Brand Strategy & Positioning
Brand & Product Naming
Brand Systems
Brand Naming
Brand Identity
Pattern Design
Iconography
Brand Guidelines
Ongoing Brand Management
Digital Assets
Social Media Campaigns
Web & Mobile Designs
Email and CRM Campaigns
Packaging
Product Naming
Packaging Design
Label Design
Packaging & Line Extensions
Packaging Sourcing
Government Compliance
Coordination
Product Sales Sheets
Brand Assets
Point of Sale Materials
Signage and Wayfinding
Trade Show Booth and Materials
Merchandise and Apparel Design
Annual Reports
Brochures
Stationery Suites

How We Create Impact For Our Clients

How We Create Impact
For Our Clients

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

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3151 Coleridge Road
Cleveland Heights, OH 44118