142 Redz

Branding, Packaging

Challenge: To brand a new entrant into the highly competitive barbecue sauce market and create a brand identity and packaging system that leverages their family heritage recipes to strengthen their authority and expertise.

Solution: We helped develop a name and brand identity mark that draws reference from their Cleveland roots growing up on East 142nd Street. We emphasized the handmade quality with letterpress-style font compositions on the labels, consisting of different assembled fonts and graphic blocks designed to vary with each name and give each a slightly gritty handmade look. The color selection was kept earthy and minimal to establish a core brand offering and evoke the colors of barbecue. 

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Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use