lineup of four '142 Redz' barbecue sauce bottles in warm colors

142 Redz

Branding, Packaging

Challenge: To brand a new entrant into the highly competitive barbecue sauce market and create a brand identity and packaging system that leverages their family heritage recipes to strengthen their authority and expertise.

Solution: We helped develop a name and brand identity mark that draws reference from their Cleveland roots growing up on East 142nd Street. We emphasized the handmade quality with letterpress-style font compositions on the labels, consisting of different assembled fonts and graphic blocks designed to vary with each name and give each a slightly gritty handmade look. The color selection was kept earthy and minimal to establish a core brand offering and evoke the colors of barbecue. 

lineup of four barbecue sauce flavors with props and business cards
Honey Barbecue and Bold Barbecue with linen towel and cutting board
detail of red Spicy Barbecue sauce bottle
detail of business cards and barbecue sauce on cutting board
detail of Bold and Honey Mustard barbecue sauce bottles
lineup of four '142 Redz' barbecue sauce bottles in warm colors

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal
Stay Connected
Studio
Online

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use

3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use