Opportunity: Financing a new business is confusing and complicated; Anchor Financial Services has worked to simplify small business lending with long-term, cost-effective loads to underserved communities. Growing steadily with clients in six states, Anchor had an opportunity to reframe the dialogue between small business owners and financial lenders. 

The Change: A refreshed brand identity with a soothing color palette establishes them as a professional but stress-free resource. A bold mark built out of smaller pieces hints at community, while a vibrant orange provides balance and personality. A cohesive brand strategy carries the mark across multiple taglines and applications. Refreshed stationery, digital publications, website, and marketing collateral leverage client success stories to attract new clients and additional government funding. 

Impact: Since relaunching, Anchor has doubled its staff to meet increased demand. By providing tailored assistance to over 700 small businesses, Anchor Financial is helping these businesses to create over 4,000 jobs.