stationery suite in teal and white casting shadow in gray background

Anchor Financial


Branding, Print Design, Web & Digital

Opportunity: Financing a new business is confusing and complicated; Anchor Financial Services has worked to simplify small business lending with long-term, cost-effective loads to underserved communities. Growing steadily with clients in six states, Anchor had an opportunity to reframe the dialogue between small business owners and financial lenders. 

The Change: A refreshed brand identity with a soothing color palette establishes them as a professional but stress-free resource. A bold mark built out of smaller pieces hints at community, while a vibrant orange provides balance and personality. A cohesive brand strategy carries the mark across multiple taglines and applications. Refreshed stationery, digital publications, website, and marketing collateral leverage client success stories to attract new clients and additional government funding. 

Impact: Since relaunching, Anchor has doubled its staff to meet increased demand. By providing tailored assistance to over 700 small businesses, Anchor Financial is helping these businesses to create over 4,000 jobs.

teal and blue grid of logo and color variations for 'Anchor Financial'
open laptop displaying homepage from the website of 'Anchor Financial'
open laptop displaying page from the website of 'Anchor Financial'
man's hands holding an iPad displaying a page from 'Year in Review' report from Anchor Financial
iPad displaying page from Anchor Financial's 'year in review' report

A cohesive brand strategy carries the mark across multiple taglines and applications.

iPhone displaying page from Anchor Financial's 'year in review' report
two interior pages from Anchor Financial's 'year in review' report
two interior pages from Anchor Financial's 'year in review' report
stationery suite in teal and white casting shadow in gray background

“Fizz really took the time to get to know our business, mission, and values before helping us rebrand our organization. The result was a brand we feel represents us well, and we have continued to incorporate this in ongoing marketing pieces. We involve Fizz in all of our marketing discussions as they always have valuable insight and ideas. Fizz develops a timeline and a budget at the start of every project…they are great at keeping everyone on the same page and making sure that deadlines and budgets are met.”

Julie Jurosic
Chief Operating Officer

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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©2023 Fizz LLC
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use