long cardboard packaging in various colors against pink background

Bright & Bold


Naming, Branding, Packaging,
& Custom Typography

Opportunity: With steady growth in the adult coloring market, Darice saw the chance to launch its own custom-illustrated coloring products. Introducing a new product line from scratch, they needed a strategy for naming, branding, and packaging for retail. 

The Change: The new brand name, Bright & Bold, speaks to the energetic nature of the products and the brightly colored markets used. The logo nods to the handmade quality of crafts while maintaining legibility. We worked closely with retail design partners to create packaging that could readily work in various retail sets or PDQs. The product lineup stands out in stores while maintaining a consistent aesthetic delineated with distinct colors for each offering. 

Impact: Since launching in select test stores in 2016, Bright & Bold coloring products have expanded exponentially to national retailers from Amazon to Walmart. 

woman's hand coloring in book with markers against pink background
two different postcard packaging designs for 'Bright & Bold'
two different colors and sizes for 'Bright & Bold' coloring postcards with pens
cropped image of two coloring postcard books

Bold typography and uncomplicated photography against white highlight the unique attributes of each item.

four long boxes branded with different colors for 'Bright & Bold' coloring posters
long cardboard packaging in various colors against pink background
three sides of pink 'Bright & Bold' coloring mural

Awards

2018 GD USA American Package Design Awards Winner

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal
Stay Connected
Studio
Online

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use

3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use