circular blade sign featuring 'Central Kitchen' logo

Central Kitchen

Branding, Naming, Print Design,
Web & Digital

Opportunity: Central Kitchen has established itself as Cleveland’s go-to food incubator and test kitchen. Even though they are well known, they developed an identity problem as new services were added, and their name (Cleveland Culinary Launch Kitchen or CCLK) was a…well…mouthful. 

The Change: We identified two key challenges: overall name recognition and prospective clients didn’t understand the services offered. We renamed them “Central Kitchen” as Cleveland’s food commerce center and rebranded each branch of their organization as a subsidiary business. We designed a bold brand identity system and color palette that could pair with many different brand partners. 

Impact: Since launching, Central Kitchen has eliminated the confusion surrounding its name and the services they provide. Clients and entrepreneur prospects were pleased to have the greater clarity of an unmistakable brand with a timeless modern quality. A consistent approach to social media gave them increased brand presence. Their co-manufacture facility is reaching total capacity as new leads continue to be attracted. 

grid with brand colors and six logo variations for different related organizations
hand holding kraft paper bag stamped with 'Central Kitchen' logo and exterior blade sign in black
chef plating food wearing apron embroidered with 'Central Kitchen' round logo
layout with 'Local Food Collective' logo

Clients and prospects were pleased to have the greater clarity of an unmistakable brand with a timeless modern quality.

kraft paper bag and black coffee pouch featuring 'Central Kitchen' brand
man wearing black t-shirt opposite black hat
three enamel mugs in gold, black, and white with logo

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use