Cleaf Farms header image of white logo set against blue waves

Cleaf Farms

Branding, Packaging, Print Design

Opportunity: Cleaf Farms entered the market with a complex business concept; they wanted to repurpose urban warehouses as an aquaponics farm to raise hops and fresh tilapia for local chefs. Aquaponics is a form of hydroponics where plants are grown in water, but fish are a critical part of the nutrient cycle. In securing contracts, Cleaf realized they needed a cohesive approach to branding to attract community partners. 

The Change: With such a unique business model, we knew the brand identity had to help tell their story. Incorporating the fish and leaf into a water droplet ensured everything worked harmoniously, like a hydroponic system. The final brand mark is visually explanatory, so chefs and buyers can understand the farming process at a glance. A natural color palette further enforces the brand’s environmental qualities and extends into apparel and packaging. 

Impact: The new brand was launched to overwhelmingly positive reviews from stakeholders and potential investors. Cleaf is working to raise capital to find a permanent home.

logo grid showing different color options
wireframe of logo with guide lines showing hidden architecture
merchandise t-shirt and ball cap showing logo in use
lineup of three pouches with different hop varieties

The final brand mark is visually explanatory, so chefs and buyers can understand the farming process at a glance.

packaging lineup showing three different styles as different color treatments
open and closed box with tissue paper and sticker wrapping
Business card front and back with vegetable leaves
white 'Cleaf Farms' logo set against blue waves

“When one is venturing into a new business, it’s always great to find the right help to convey the right message to attract your potential customers. Its one thing to create the business and make the product, but it’s totally another when one has to attract people to try it. As a result, startups such as mine have a challenging time creating the right brand; a message that truly reverberates with our audience.

That’s why working with Fizz Creative was awesome! They worked with me throughout the design process and diligently kept me in the loop. They really took the time to take my thoughts and feelings into consideration when creating a lasting brand. As a result of our close collaboration, the final product turned out great and was everything I needed and more! The right help! The right message! Thank you!”

Kevin Calhoun
Owner

Awards

2021 American Advertising Awards Silver
Award Winner

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Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use