Opportunity: Community of Hope is a non-profit that provides a unique large group mentorship program for underserved children in the Cleveland area. After operating in Cleveland for several years, they knew it was time to better position themselves in the local community and non-profit sector. 

The Change: We found inspiration in their tagline, “Growing Up, Growing Together,” and focused on growth and organic elements. The final brand featured an array of leaves around an upward sweeping arrow to symbolize growth and a positive trajectory. Multiple leaves represent the large mentorship group, while the colors represent their diversity and the transformative process mentees experience. A bright color palette emphasizes the energy and passion of the volunteers.

Impact: Community of Hope relaunched to great reception with a revamped website and new promotional materials.