Challenge: Community of Hope is a non-profit that mentors underserved children in the Cleveland area. They asked us to rebrand them to better position themselves in the local community and non-profit sector. 

Solution: Community of Hope’s approach involves intensive support with a large group of mentors for each child, and the design solution needed to reflect that. We found inspiration in their tagline, “Growing Up, Growing Together,” and built an array of leaves around an upward sweeping arrow to symbolize growth and a positive trajectory. Each leaf represents a mentor, while the colors represent their diversity and the transformative process mentees experience. A bright color palette shows the energy and passion of the volunteers. For single-color applications, a thin-line version is used.