diagonal bottle of 'Dr. Ducko's' restore beverage in orange

Dr. Ducko's

Branding & Packaging

Challenge: Dr. Ducko’s began as an herbal health beverage in Eastern Europe. They had several years of sales as a European herbal health beverage dubiously called Alcohol Killer. Still, they wanted to capture a larger market with a more nuanced approach moving forward. The founder asked us to develop branding and packaging to introduce them into the US market. 

Solution: In our research, we found that Dr. Ducko’s recipe derives from a centuries-old tradition of herbal medicine in Europe, which is still popular because of its effectiveness. Honoring that tradition, we developed an ornate brand that invokes the history of herbal beverages and apothecaries. We designed the bottle packaging to reflect that period with Victorian filigree. We then flipped the script using vibrant colors to provide a unique balance of history and modernity.  

full lineup of 'Dr. Ducko's' beverages on pink background and GD USA award logo
bottle of 'Dr. Ducko's' grapefruit Reshape beverage against pink background with illustrated pattern
bottle of citrus Restore beverage against orange background with illustrated pattern
bottle of Agua Fresca Refresh beverage against green background with illustrated pattern
bottle of plum Restful beverage against purple background with illustrated pattern
detail of orange restore beverage with illustrations
detail of Restful Plum beverage against purple background
product lineup of four aluminum bottle beverages for 'Dr. Ducko's' brand
diagonal bottle of 'Dr. Ducko's' restore beverage in orange

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use