Flour Pasta packaging on top of scattered loose pasta

Flour Pasta Co.


Branding, Custom Typography,
Packaging Design & Pattern Design

Opportunity: Facing stiff competition even in the local market, Flour Pasta knew it was time for a brand and packaging update. While their restaurant puts out amazing food, their pasta was lesser-known and relied on a three-component heat sealed tray with a short shelf life.

The Change: It was important to the owners to maintain ties to their old brand while updating for the modern marketplace. We refreshed the logo with a hand-lettered mark and some tweaks to their color palette. We moved the packaging to a pouch format and developed a set of custom patterns based off each of their pasta shapes. An oxygen barrier adds a full week of shelf life to the fresh pastas.

Impact: Flour Pasta released their new retail packaging in October of 2023 to excited buyers. In just three short months they have been picked up by two regional grocery chains, Giant Eagle and Heinens, with a reach of about 40 stores to start. 

before and after images of Flour Pasta logo design
shopping basket filled with pasta pouches
product lineup of pouches showing different pasta varieties and patterns
Flour Pasta detail of packaging showing ingredient badge on front

Flour Pasta really impressed us with their fanatical devotion to creating the best possible pasta using Italian-made bronze dies and zero shortcuts.

grid layout of logo variations and colors
Garganelli fresh pasta packaging against backdrop of various pasta cuts.
Orecchiette dry pasta packaging against backdrop of various pasta cuts.
Flour Pasta packaging detail of back of packaging showing sauce pairings.

“Working with Fizz Creative has been a game-changer for Flour Pasta Company. Katie and Jasen's innovative designs and strategic approach have catapulted our brand awareness to new heights, setting us apart from competitors in a crowded market. Thanks to Fizz's expertise, we've seamlessly transitioned from a wholesale food service focus to rapidly expanding our retail presence. In just a few months, we've tripled our retail locations, and the feedback from buyers and consumers alike has been overwhelmingly positive. Fizz Creative's impact on our business has been nothing short of transformative. We shouldn't have waited so long.”

Ryan McLean
Owner

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Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use