Gapstow logo over top of a blue topographic map

Gapstow


Branding & Print Design

Opportunity: Any quick search for web developers will lead to a dizzying array of slick and rather generic tech-focused logos. Blue-whatever anyone? As e-commerce experts, Gapstow knew buyers wanted to connect with authentic brands. When they were ready to scale to larger clients, Gapstow sought to differentiate itself with quality, style, and client experience.

The Change: The refreshed brand draws inspiration from the namesake Gapstow Bridge in Central Park. Like the structure, the logo exudes personality and charm with small details and flowing lines. The warm, sophisticated color palette builds an approachable brand that sets Gapstow apart from the uninspired competition. Angular graphic elements combine with topographic lines to evoke the juxtaposition of Central Park in New York City. A revamped website features neutral tones and greater restraint to appeal to more cosmopolitan clients. 

Impact: Since launching the new brand, the unique look gave the sales team confidence to expand their outreach to a greater audience, securing them several new contracts. Streamlined messaging and straightforward website design has helped them achieve a lower bounce rate and increased site traffic. 

grid with Gapstow logo elements
stacked notebooks with top one reading 'Building a bridge between you and your customers'

The warm, sophisticated color palette builds an approachable brand that sets Gapstow apart from the uninspired competition.

open laptop displaying Gapstow homepage on a tidy desk
open laptop displaying a page from Gapstow's website
Black mug with copper 'Gapstow' logo
Exterior office glass displaying "Gapstow' logo

“We knew we were ready for a rebrand because we wanted to attract a higher budget client, and we recognized that. To draw those clients, we needed to ensure that our branding would attract those kinds of clients. We evaluated several agencies in larger cities all over the country and were pleasantly surprised to find their studio was the most creative and approachable studio we talked to. We loved that they asked us tough questions and challenged our assumptions about our brand and market. The result is a brand that fits us in every way!”

Shawn Moreau
Owner

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Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use