Branding & Print Design
Opportunity: Any quick search for web developers will lead to a dizzying array of slick and rather generic tech-focused logos. Blue-whatever anyone? As e-commerce experts, Gapstow knew buyers wanted to connect with authentic brands. When they were ready to scale to larger clients, Gapstow sought to differentiate itself with quality, style, and client experience.
The Change: The refreshed brand draws inspiration from the namesake Gapstow Bridge in Central Park. Like the structure, the logo exudes personality and charm with small details and flowing lines. The warm, sophisticated color palette builds an approachable brand that sets Gapstow apart from the uninspired competition. Angular graphic elements combine with topographic lines to evoke the juxtaposition of Central Park in New York City. A revamped website features neutral tones and greater restraint to appeal to more cosmopolitan clients.
Impact: Since launching the new brand, the unique look gave the sales team confidence to expand their outreach to a greater audience, securing them several new contracts. Streamlined messaging and straightforward website design has helped them achieve a lower bounce rate and increased site traffic.