I Spy DIY


Branding, Packaging

Opportunity: Trendsetter Jenni Radosecich of I SPY DIY has cultivated a significant following with her trendsetting blog and social media accounts. Wanting to remove boundaries between Pinterest and what is possible, Jenni developed a chic lifestyle brand of do-it-yourself products. Still, she needed a branding approach to reach the millennial market.

The Change: We developed a branding approach that relied on clean minimalism with bright pops of color to support a diverse lineup of products. We designed packaging from clear plastics to highlight the products and leverage their bright colors and energetic patterns. Bold typography and uncomplicated photography against white highlight the unique attributes of each item. Branding was kept subdued to allow the beauty of each product to shine.

Impact: Starting with an initial test launch in select specialty stores, demand multiplied, and they have expanded to retailers across the US and UK. 

white pegboard wall with hanging packages and packaging on shelves
paint brushes inside plastic box and paint brushes on yellow background
overhead view of white and yellow desk arranged with packaging samples
front and back of clear plastic hammer packaging with product

Bold typography and uncomplicated photography against white highlight the unique attributes of each item.

scissors, ruler, and brushes in clear packaging
front and back of craft pliers packaging on yellow and white background
desk and pegboard arranged on desk with clear packaging examples

Awards

2018 GD USA American Package Design Awards Winner

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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©2023 Fizz LLC
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use