Opportunity: Trendsetter Jenni Radosecich of I SPY DIY has cultivated a significant following with her trendsetting blog and social media accounts. Wanting to remove boundaries between Pinterest and what is possible, Jenni developed a chic lifestyle brand of do-it-yourself products. Still, she needed a branding approach to reach the millennial market.

The Change: We developed a branding approach that relied on clean minimalism with bright pops of color to support a diverse lineup of products. We designed packaging from clear plastics to highlight the products and leverage their bright colors and energetic patterns. Bold typography and uncomplicated photography against white highlight the unique attributes of each item. Branding was kept subdued to allow the beauty of each product to shine.

Impact: Starting with an initial test launch in select specialty stores, demand multiplied, and they have expanded to retailers across the US and UK.