gray wall with blue floating sign for 'Locale'

Locale

Branding, Print Design, Web & Digital

Opportunity: Locale is a destination marketing firm that facilitates strategic partnerships between corporate sponsors and destination venues. Facing greater competition from a fast-growing market, they needed a bold identity that reflected their forward-thinking approach.

The Change: To create a dynamic branding system, we sought to keep things simple but well-polished with friendly, clean typography and a memorable icon. The chevron mark points upward to signify growth and opportunity but is used flexibly with branded materials for emphasis. A dynamic wordmark logo is used for various applications across multiple client touchpoints where the letters are often stacked. A dynamic system of colors and illustrations supports the brand identity through presentations and printed materials.

Impact: Since launching, Locale has signed new contracts totaling more than ten million dollars and has landed such prestigious clients as London Heathrow Airport, The Rock & Roll Hall of Fame & Museum, Louisiana Department of Transportation, Sacramento Theater and Convention Center, and The City of Chicago (to name a few).

design grid with logo variations and brand colors and pattern
front and blue back of business card resting on gray ledge
square white blade sign with 'Locale' logo

The chevron mark points upward to signify growth and opportunity but is used flexibly with branded materials for emphasis.

diagram illustration of creative process
spread from brochure detailing creative process
open laptop with website homepage
gray wall with blue floating sign for 'Locale'
illustrated city grid with logo variations
three enamel coffee mugs in different brand colors showing 'Locale' logo flexibility

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use