detail of letterpress business cards with copper foil

Magnolia
Management Group

Branding & Print Design

Opportunity: Many small and mid-size business owners know the challenge of managing their paperwork on top of daily operations. At what point do you hire staff for each of these needs? Magnolia Management Group fills this gap for their clients, managing bookkeeping and accounting, payroll, and other business operational services so owners can focus on their clients.

The Change: It was essential to appeal to a well-informed group of C-suite business managers and avoid any tired associations with magnolia flowers. To support their steady growth and ambitious goals, we focussed on developing a mark that showed them as an established brand while remaining accessible enough to appeal to a diverse array of businesses, ranging from schools to mechanics. We avoided iconography to develop a monogram mark that drew inspiration from classical architecture to create a sense of establishment and trust with the brand. Careful attention was paid to typography and printing, where specialty papers and gold foil portray the sophisticated nature of the brand. 

Impact: Since relaunching the brand in 2018, Magnolia Management has grown to earn over a quarter million annually in net revenue.

As a company that owns and buys real estate, we took a great deal of reference from architecture and the typography of Roman and neoclassical architecture. We developed a monogram that has a slight serif to show refinement and history, but also felt contemporary in its architecture.

details of letterpress envelope and stationery
details of letterpress business cards and stationery with copper foil

What excited us about working with Magnolia was their unique approach to helping their clients.

Magnolia’s offices are minimalist and modern with bold accents, and the account managers are also very stylish, so we felt comfortable making the stationary fashionable with copper foil stamping and specialty papers in subdued shades of grey. 

letterpress business cards with copper foil

“Working with Fizz was such a seamless process for us. They laid everything out for us to make our decisions easy and actually really fun. We are thrilled with our final brand identity.”

Leah Luzier
Chief Operating Officer

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use