Magnolia
Management Group

Branding & Print Design

Challenge: Magnolia is a business management company, handling accounting and other functions for small businesses. They want through a period of internal restructuring and growth and wanted to feel like a more formalized and professional company.

Solution: We wanted to design a mark that was iconic but also felt established. As a company that owns and buys real estate, we took plenty of references from architecture and Roman and neoclassical architecture typography. We eventually developed a monogram that has a slight serif to show refinement and history, but also felt contemporary in its architecture.

We wanted to design a mark that was iconic, but also felt established. As a company that owns and buys real estate, we took a great deal of reference from architecture and the typography of Roman and neoclassical architecture. We eventually developed a monogram that has a slight serif to show refinement and history, but also felt contemporary in its architecture.

What excited us about working with Magnolia was their unique approach to helping their clients.

Magnolia’s offices are minimalist and modern with bold accents, and the account managers are also very stylish, so we felt comfortable making the stationary fashionable with copper foil stamping and specialty papers in subdued shades of grey. To complement the fashionable minimalism, our graphics are very restrained, with simple lines as a graphic elements and two complimentary fonts with the same internal structure

Working with Fizz was such a seamless process for us. They laid everything out for us to make our decisions easy and actually really fun. We are thrilled with our final brand identity.

Leah Luzier
Owner of Magnolia Management

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