green and blue gradient with 'NEO Fund' logo in center

NEO Fund


Branding, Print Design

Challenge: NEO Fund is a non-profit organization focused on training and coaching small business owners who want to grow their businesses. Their target market doesn’t trust traditional banks, so they wanted us to create an approachable brand system.

Solution: Instead of trying to make NEO Fund into a traditional bank, we looked at what makes them unique. The partners are as likely to wear sneakers to work as a dress shirt. Their focus isn’t on formality or appearances but on helping people by being honest, transparent, and speaking directly.

 We developed a monogram mark stripped of all ornamentation and introduced a layer of transparency. Their secondary mark became a wireframe of the color version that hides nothing but is incredibly flexible. We avoided the overly bold primary colors seen in so many larger banks. A flexible set of patterns allow them to build banners, posters, and other materials as necessary. 

grid with logo variations in different colors
front and back of square blue and green gradient business cards
blue and patterned banner hanging from ceiling with 'NEO Fund' branding
square white exterior blade sign with 'NEO Fund' logo in center
blue and patterned poster promoting 'Go. Biz. Grow.' course for NEO Fund

A cohesive brand strategy carries the mark across multiple taglines and applications.

open notebook printed with green pattern and NEO Fund logo
Window vinyl of 'NEO Fund' yellow, green, and blue logo

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use