Fire Roasted Corn Chowder pouch in bowl with vegetables

Nine Spoons
Soup Co.


Branding & Print Design

Opportunity: After several years of growing their brand in several Midwest states, Nine Spoons knew it was time to change their packaging. With a dedicated local following, Nine Spoons wanted to pull inspiration from their previous brand while appealing to new buyers in new markets. 

The Change: It was essential to maintain the brand’s core assets while finding ways to clarify the branding and packaging to reach new markets. We developed a refreshed logo with more legibility and an adjusted color palette. We moved the packaging to a pouch format and gave a color-coded hierarchy to the product lineup. 

Impact: Nine Spoons deployed the new packaging in 2021 to enthusiastic buyers. Retailers were pleased by the new pouches that minimized breakage and maximized product visibility. Nine Spoons was thrilled that the new packaging allowed them to get picked up by retailers and distributors in three new states. 

Nine Spoons logo comparison before and after brand update
Nine Spoons Packaging Lineup on cutting board
packaging detail of front of pouch of chicken noodle soup
front of Tomato Basil Bisque standing pouch on cutting board with tomatoes
flat soup packages laid against orange background

What excited us about working with Nine Spoons was their unique approach to helping their clients.

back of tomato basil bisque standing up showing nutritional facts and romance copy
front and back of Chicken Noodle Soup packaging for 'Nine Spoons Soups'
front detail of 'Nine Spoons Soup' packaging
grid with different versions of 'Nine Spoons' logo
details of printed canvas bag and metallic gold window vinyl
detail of embroidered apron with logo

“Once we met Katie and Jasen, there was no question that we had found our team. The combination of their design expertise, creativity, and thoughtful development resulted in a brand that we couldn’t be happier with.”

Jen Ferone
Owner

Awards

2022 AAF Cleveland Silver ADDY: Packaging Winner

2022 AAF Cleveland Silver ADDY: Identity Winner

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use