Branding & Print Design
Challenge: Reevaluate an existing brand of family heritage soups to increase brand clarity and readability and repackage the product into an easy-to-boil bag that resists breakage and losses in shipping.
Solution: Nine Spoons has been with us since they started their business, but as her brand and packaging were in the market, she had to pivot from a rigid plastic container to a flexible pouch design. When we reapproached the brand identity, we kept the most critical aspects of the original brand, so there was continuity within the mark. The new brand identity references Italian design with a more distinctive shape and a vintage color palette with specific colors and imagery to differentiate each product in the lineup.