Nine Spoons
Soup Co.

Branding & Print Design

Challenge: Reevaluate an existing brand of family heritage soups to increase brand clarity and readability and repackage the product into an easy-to-boil bag that resists breakage and losses in shipping. 

Solution: Nine Spoons has been with us since they started their business, but as her brand and packaging were in the market, she had to pivot from a rigid plastic container to a flexible pouch design. When we reapproached the brand identity, we kept the most critical aspects of the original brand, so there was continuity within the mark. The new brand identity references Italian design with a more distinctive shape and a vintage color palette with specific colors and imagery to differentiate each product in the lineup. 

What excited us about working with Nine Spoons was their unique approach to helping their clients.

“Once we met Katie and Jasen, there was no question that we had found our team. The combination of their design expertise, creativity, and thoughtful development resulted in a brand that we couldn’t be happier with.”

Jen Ferone


2022 AAF Cleveland Silver ADDY: Packaging Winner

2022 AAF Cleveland Silver ADDY: Identity Winner

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