Opportunity: PyCon is an annual conference managed by the Python Software Foundation, supporting Python software developers and fostering peer relationships. When PyCon came to Cleveland in 2019, they sought local experts to bring the Cleveland experience to life.

The Change: Diversity and inclusivity are central tenets of the Python community, so color played a significant role in the design process. The Python colors are significant to event coordinators, so we developed a colored rainbow approach to the design, which was also a strong reflection of the LGBTQ+ community that PyCon supports. To fit such a diverse array of brand applications, from lanyards and stickers to a multi-projector stage backdrop, we built a dynamic and flexible brand toolkit where stripes and waves expand and contract to bracket text and images. 

Impact: Enthusiasm and attendance for the conference ran high, and organizers were thrilled with the outcome and record attendance. Attendees loved the branding and devoured sticker sheets and conference t-shirts.