'Redmond Waltz' logo over gritty red background

Redmond Waltz

Branding, Custom Typography, Print Design,
Web & Digital

Opportunity: When your business is about building reliable equipment, it’s only natural to expect the same from your branding. But after decades of service, their logo needed a refresh as they sought to remain agile in an era of increased competition and cheaper replacements.

The Change: Redmond Waltz has been a steadfast service provider of power generators to the manufacturing sector. With over 75 years of experience, we wanted to honor the original brand while pivoting to create a mark that reflects the quality of their service more accurately. Maintaining their red and updating the circle monogram, we developed a brand mark and custom font inspired by their equipment. The brand identity incorporates the circular stator core of an AC generator, while the custom font was inspired by the I-beams prevalent in the warehouses they service. An updated identity, assisted with a bold application of red, extends their brand to all client touchpoints. 

Impact: The new identity system was enthusiastically received by staff and clients. An updated suite of sales materials gave sales reps more confidence, which has helped them close more sales.

before and after logos for 'Redmond Waltz'
letterhead and stationery in red stripes for 'Redmond Waltz'
front and back of red business cards on cut metal
'Redmond Waltz' logo against dark background and on gray work shirt

With over 75 years of experience, we wanted to honor the original brand while pivoting to create a mark that reflects the quality of their service more accurately.

trifold brochure in black and red against concrete background
red and black vinyl wrap on work van with 'Redmond Waltz' brand
open booklet spread with 'Redmond Waltz' ad
iPad against concrete with 'Redmond Waltz' marketing grid
jumbled grid in red, black, and gray with typography specimens
wireframe and guides for typography design of the letter R
typographic specimen of custom industrial font white on black

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Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use