Redwood Tea Co.
Branding & Packaging Design
Opportunity: Teas are an already competitive and saturated beverage category, but not much attention has been paid to less expected offerings. Thus, Redwood Tea saw an opening for their unique smoked tea product.
The Change: With so many competitors, it was important to find a way to visually stand out. So instead of trying to offer a rainbow of colors and flavors, we dug into the simplicity of the single product offering and built a dark and masculine brand with minimal colors.
Impact: Redwood launched in mid-2023 to eager buyers. In less than a year they have been picked up by numerous small retailers. Redwood is now considering new flavors but first has to catch up with demand.
The barbecue sauce bottle helps the brand to stand out, but really hits home that this is a different kind of tea, more related to smoked meats than delicate botanicals.
