tumble of dressing and barbecue sauce bottles

Savoure Kitchen

Naming, Branding, Packaging,
& Custom Typography

Opportunity: Savory Snackage asked us to help their brand pivot as they added new product categories and grew beyond their original band. What started as tasty seasoned nut mixes was now expanding into sauces and dressings, with more concepts on the horizon. 

The Change: It was important for Savory to retain their current customers, so we worked with them to develop a more inclusive brand name that maintained a link to the original. Thus Savory Snackage became Savoure Kitchen. We developed a brand mark around the idea of neatly arranged spice powders. To emphasize the clean ingredients, we developed a set of unique custom illustrations for each sauce, dressing, and barbecue sauce. The front label includes a flavor description and tasting notes for curious shoppers. A metallic treatment on the labels further highlights the packaging. 

Impact: Customers enthusiastically grabbed the new packaging as retailers and distributors took an interest in the refreshed brand. They are now planning to expand into more product categories in 2023.

front and back of Tahini Ginger salad dressing bottle with GD USA awards logo
detail of bottle printing and custom shrink wrap around neck
man's hand pouring out Tahini Ginger dressing from glass bottle against teal background
diagonal lineup with three salad dressing bottles against bright green
stylized photo of salad dressing and barbecue sauce bottles leaning against pineapple and fruit
detail images of Tahini Ginger dressing showing neck wrap and 'Savoure Kitchen' label
diagonal lineup of three barbecue sauces against bright green
detail images of Tahini Ginger dressing showing metallic printed label and custom illustrations
tumble of dressing and barbecue sauce bottles

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Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use