Opportunity: After years of growth as a retail store, Cleveland Carmel Corn was ready to grow retail partnerships and gain greater brand recognition. With a robust local customer base that fell in love with their high-quality popcorn, they knew they would need to preserve customer loyalty while appealing to a new generation of popcorn lovers.

The Change: It was essential to hold onto the brand personality while refreshing the visual elements. We developed a fresh approach to the illustration, typography, and brand elements that paid homage to their hometown pride while elevating the brand experience. Five flagship SKUs were introduced, along with a custom unit that would accommodate hand-applied stickers for custom flavors while minimizing print expenses.

Impact: Since launching their refreshed brand and packaging in 2020, the new look has received an overwhelmingly positive response from customers and new retail partners. They have landed opportunities at Quicken Loans Arena, increased retail and corporate sales, and expanded their shipping across the United States.