front and back of Hot Cheddar Cheese Popcorn packaging

The Cleveland
Caramel Corn Co.

Branding & Print Design

Opportunity: After years of growth as a retail store, Cleveland Carmel Corn was ready to grow retail partnerships and gain greater brand recognition. With a robust local customer base that fell in love with their high-quality popcorn, they knew they would need to preserve customer loyalty while appealing to a new generation of popcorn lovers.

The Change: It was essential to hold onto the brand personality while refreshing the visual elements. We developed a fresh approach to the illustration, typography, and brand elements that paid homage to their hometown pride while elevating the brand experience. Five flagship SKUs were introduced, along with a custom unit that would accommodate hand-applied stickers for custom flavors while minimizing print expenses.

Impact: Since launching their refreshed brand and packaging in 2020, the new look has received an overwhelmingly positive response from customers and new retail partners. They have landed opportunities at Quicken Loans Arena, increased retail and corporate sales, and expanded their shipping across the United States.

animation of woman pulling popcorn from bag
front and back of Hot Cheddar Cheese Popcorn packaging
packaging details with Cleveland Guardian illustration
detail of packaging lineup showing Guardian Mix popcorn

Since launching their refreshed brand and packaging in 2020, the new look has received an overwhelmingly positive response from customers and new retail partners, including Quicken Loans Arena.

woman in blue sweater holding pouch of caramel popcorn
back detail of 'Hot Cheddar Cheese Popcorn'
full product lineup of five pouches for popcorn brand
animation of popcorn falling onto product packaging with bed of popcorn

“As our business started to scale and we wanted to start attracting larger opportunities and we knew we needed a brand that better fit our vision for our business. We decided to work with Fizz because we loved their attention to detail. Although working with Fizz isn’t the cheapest option we knew they were the best and now looking at all the opportunities we’ve gotten because of our branding and packaging; we know it was one hundred percent worth the investment.”

Pam McClain
Co-Owner

Awards

2021 American Advertising Awards Silver Award Winner

2021 AIGA Design 730 Competition 3D Award Winner

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Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use