Caramel Corn Co
Branding & Print Design
Challenge: Cleveland Caramel Corn is a multi-generational business that prides itself on creating high quality, locally sourced popcorn. They asked us to reevaluate their existing brand of small-batch popcorns and help them create a unique packaging system that was flexible so they could add custom flavors to their lineup as needed.
When we evaluated their brand, it was clear they had significant equity in the brand elements and did not want a complete change. Our solution focussed on three areas: a new packaging format, a brand refresh, and a new packaging design with custom illustrations.
Their original packaging used clear poly bags with applied stickers, which required too much labor and created bottlenecks in production. We suggested moving to a resealable stand-up pouch with a bottom gusset. This allowed for all-over printing for more visual impact on shelves and greater consistency overall.
Their brand was a complex composite image of the Cleveland skyline and the Guardians of Transportation statues, a Cleveland landmark. Our approach was to make the Guardian statue the lead design element but redraw it as a popcorn-themed mascot. We moved the skyline to the bottom and used that as part of the cutout window to show the product.