close up of 'Institute for Computational Biology' business card

The Institute for Computational Biology


Branding, Print Design, Web & Digital

Opportunity: Case Western Reserve University adjoins the world-renowned Cleveland Clinic and several other large hospital systems in Cleveland. This unique alignment allowed Case Western to launch a data and statistics department, the Institute for Computational Biology, to partner with local hospitals to analyze population genetics as it applies to disease epidemiology and preventative health. A careful touch was required to align the new venture with established brands. 

The Change: Big data, especially genomics, is exciting for researchers but often challenging for the public to grasp. We took reference from informational graphics to build a logo that combines Lake Erie, DNA, and the Cleveland skyline into a unique visual identity. The resulting brand delivers a unique voice for the department while paying homage to its parent university and hospital partners. Brand colors are suggestive of the respective brands while staying within the brand guidelines of Case Western Reserve University.

Impact: The new design was executed across all digital assets and within the university offices, giving researchers a boost of pride and confidence. Since launching in 2015, they have been honored to present and research worldwide, extending their research and insights to new audiences with over 1,000 scholarly papers across multiple disciplines.

grid with logo and illustrations of waves, DNA, and infographics
group of business cards with yellow card in center
arranged business cards in red, yellow, blue, and teal
transparent wall plaque with 'Institute for Computational Biology' logo against gray wall

The brand delivers a unique voice for the department while paying homage to its parent university and hospital partners.

red and blue business cards with different names and patterns
yellow and teal business cards with different names and patterns
close up of 'Institute for Computational Biology' business card

“When starting our research institute, we wanted a graphical element that captured the essence of what we do, but also reflected our ties to the Cleveland area. Katie and Jasen first explored our space and the figures and graphics used in our field, then started the design process. The end result is an award-winning brand which has helped us establish our presence both locally and nationally. It has truly become a part of our identity, and we are so pleased with the result. I highly recommend Fizz!”

William Bush
Department Head

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Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use