spice jars laying down, some spice spilling out

The Spice Coach

Naming, Branding,
Packaging, Print Design

Opportunity: Chef Ray spent many years as a professional chef, developing his spice blends as he worked at different restaurants. Realizing that nothing else on the market matched his products’ quality and flavor, he decided to launch his own brand. 

The Change: Standing out in the crowded spice category can be exceedingly challenging, especially considering the small package size. We sought to develop a highly visual brand with a bold name and a strong shelf presence. The Spice Coach name has a friendly, supportive vibe and denotes an earnest desire to help customers cook better meals. We paired this with flexible-width fonts and quick-read callouts for busy consumers. Assigning a single color for each label allows for immediate differentiation. 

Impact: The Spice Coach brand was enthusiastically received. Chef Ray hit the ground running with a strong social media presence and is growing sales.

grid showing logo variations and color options
cajun spice jars with habanero peppers
closeup of spice jars showing pattern details
hand pouring seasoning out of spice jar against red background

We loved that The Spice Coach wanted to enhance weeknight meals without adding stress or unnecessary complexity.

close up detail shots of red barbecue spice jar
grouping of spice jars of different flavors, one tipped over spilling seasoning
closeup image of spice jars showing details and logo

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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©2023 Fizz LLC
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use