header image for The Story Is, set against red background photo of a video shoot

The Story Is


Branding, Typography, Print Design

Challenge: The Story Is is a video production company specializing in creating compelling visuals and stories for their clients. Working with a wide variety of clients from Proctor and Gamble to Publix, we wanted to create a unique mark that would help their potential clients see their approach was carefully crafted and visually stunning.  

Solution: The Story Is stands apart from other video studios in their market due to their highly conceptual storytelling process. We realized that an icon-based brand would easily become lost in the noise of overused solutions like film rolls and play arrows. In developing a hand-lettered typographic brand identity, we could give them a unique look and voice that didn’t feel like an off-the-shelf solution. We balanced the brand identity mark with clean typography for greater readability. Business cards and video swipes were overlaid with the brand identity to show elements that highlight their creative storytelling. 

printed stationery suite for The Story Is brand showing letterhead, envelopes, and business cards
front and back of The Story Is business cards showing red and white color palette
black and white exterior blade sign for The Story Is brand
back of photographer wearing 'The Story Is' t-shirt, opposite from red and black stickers
detail grid of custom hand-lettering for The Story Is brand logo

Structure is the key to strong lettering. Even if things appear spontaneous, having a base structure provides a consistency that is pleasing to the eye.

Initial rough sketch for The Story Is logo
screenshot of The Story Is logo showing guidelines
screenshot of The Story Is logo showing bezier curves
detail of The Story Is logo

“My biggest fear when hiring someone to update our logo was that the new mark wouldn’t accurately reflect our business. Then I got connected with Fizz. They really cared about discovering who we were as a business and as individuals. I was blown away by the level of attention, care, and finesse they gave our new logo. During the process, I never felt like this was “just another job” for them. I could tell they were truly passionate about getting it right. And they definitely got it right. The end result is perfect. I couldn’t be happier!”

Immanuel Mullen
Owner

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Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use