Opportunity: After running a popular food truck for seven years, Tony felt his reach was limited and wanted to expand his meatball product into packaging. With a time-tested and user-approved recipe, Tony knew he needed some expert help to reach his high brand expectations. 

The Change: It was important to maintain brand name recognition while expanding into a fully designed brand. Pino’s became Tony Pino’s for better name differentiation. We refined the original script logo into a custom lettering design and developed some fun patterns based on the cultural references of his unique meatball recipes. A metallic pouch allowed his product to be frozen and stay fresh for months. 

Impact: Tony Pino’s launched in early 2024, beginning with local specialty stores and is now growing into regional chains. Retailers are excited to have a beautifully designed product that they can also tout as local and veteran-owned.