Opportunity: The Van Aken District is a popular outdoor shopping and social space on Cleveland’s East Side. Although they have a great space with a food hall, outdoor and indoor dining, and social events, they were concerned that their message was getting lost in the noise. They approached us to help expand and clarify their existing brand’s reach. 

The Change: Our goal was to expand the designs, color palette, and messaging for a more cohesive experience. Partnering with Muse Headquarters, who tackled the brand language and messaging, we then rolled out a comprehensive new branding campaign. Once we had a clear messaging strategy, we developed new banners, ads, brochures, and a new social media grid approach. Our focus was to attract several distinct groups: food vendors, shop owners, and shoppers.

Impact: The Van Aken District was already a popular destination for shoppers but now, with more strategic positioning and copy in place to attract future retailers, they have seen an increase in inquiries for their food hall spaces as well as retail footprint. More demand will help them maintain their status as the premier shopping destination in Shaker Heights.