packaging lineup of 'Vie Chi' showing front of each product

Vie Chi

Branding, Packaging, Print Design

Opportunity: A walk down the frozen entree aisle of your local grocery store will yield a noticeable lack of healthy or flavorful options. Vie Chi saw this as an opportunity to redirect the conversation with healthy and flavorful Asian fusion recipes

The Change: Vie Chi approached the food space differently, starting with their Asian culture and background in European fashion. They brought in celebrated chefs to develop their recipes. We developed a brand that helped to elevate their visual appeal, focusing on high-contrast designs with careful applications of distinguishing colors for each product SKU. 

Impact: The resulting packages are striking in retail, replete with a gold foil band and spot gloss Chinese characters. Even before the launch retailers were excited to pick up the products for their stores. Vie Chi still wanted to do more and started their own non-profit, Cherry Table, to provide meals on a one-for-one basis to families in need. As they continue to spread their brand farther across Canada, they can feed ever more people, including those less fortunate. 

logo and detail of food packaging showing spot gloss and gold foil printing
open package of spiced lamb entree showing internal tray with food
front view of salmon entree standing up against red background
front and back of black pepper beef frozen entree standing up against yellow background

We developed a brand that helped to elevate their visual appeal, focusing on high-contrast designs with careful applications of distinguishing colors for each product SKU.

detail images of food packaging showing specialty printing and sealed insert tray
styled imaged of Soy Cured Salmon against white background with various food items and silverware
woman in orange sweater holding opened package of 'Vie Chi' entree
packaging lineup of 'Vie Chi' showing front of each product

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Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use