woman holding glass jar, all in pink

The Wandering Lotus

Branding, Packaging & Pattern Design

Opportunity: Despite having an established product lineup in the health and wellness category, The Wandering Lotus faced a growing number of competitors. They knew they needed to make dramatic changes to their brand positioning and packaging to appeal to a new style of health-conscious consumers. 

The Change: The Wandering Lotus brand is based on bringing Ayurvedic health principles to health-conscious grocery shoppers. Using the style of a lotus flower head, we developed a fresh and energetic logo highlighting the naturally-sourced ingredients and developed a diverse set of patterns. A refreshed color palette paired with metallic printing highlights the benefits of each product. 

Impact: The refreshed packaging breaks away from the confusion of the previous product name and shines–literally! The Wandering Lotus plans to roll out the new packaging to retailers across Canada in the coming months.  

design grid showing 'Wandering Lotus' logo and four brightly colored patterns
lineup of five glass jars arranged on risers on blue
detail of jar packaging showing pattern and 'Wandering Lotus' logo

What excited us about working with Wandering Lotus was their concern for bettering their clients' health and wellbeing.

top and side of Love Elixir jar against pink
front and back of Focus elixir jar against green background
detail of Focus Elixir showing 'Wandering Lotus' logo and metallic printing
woman's hand stirring purple beverage in tea cup with stacked glass jars
detail of purple and orange pattern on metallic label
detail of printing on 'Love Elixir' jar
tumble of five glass jars with brightly colored patterns
detail of 'Relax Elixir' against blue

“If you have a dream product that you wish to launch in the market, no matter what stage you are at Fizz will help you.”

Vivek Patawari
Owner

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!

Let’s Chat Over a Brew

Coffee, tea, or something stronger..
Want to start a project? Seeking an internship or a job? Something else?

Get in touch by completing our contact form using the link below, shooting us an email, or giving us a call!
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3151 Coleridge Road
Cleveland Heights, OH 44118
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©2023 Fizz LLC
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3151 Coleridge Road
Cleveland Heights, OH 44118
Online
Studio
3151 Coleridge Road
Cleveland Heights, OH 44118
Stay Connected
Legal

©2023 Fizz LLC
All Rights Reserved
Privacy & Terms of Use