Who
We Are
Fizz Creative is led by the husband and wife duo, Katie and Jasen Melnick. Together, we’ve built Fizz as a creative powerhouse specializing in branding and packaging design for food and consumer goods. We started Fizz over a decade ago out of our mutual passion for design. Since then, we’ve earned a reputation for creating brand and packaging experiences that are bold, unique, thoughtful, and impactful.
Meet Katie
Katie has become a cheerleader, creative conduit, and brand therapist for her clients, empowering them to blaze their own trails based on the unique brand positions she helps them build. Having studied at the College for Creative Studies in Detroit and abroad in Holland, Switzerland, and Italy, Katie strongly believes in constantly pushing her creativity in new ways to create innovative solutions for their clients.
Katie has been a driven entrepreneur since she was ten (yes ten) when she sold bracelets and mixed tapes to her classmates. Now Katie’s work can be seen on shelves all over the Midwest and beyond!
When she’s not working, you can find Katie running with her German Shepherd, Saaz, hiking in the Cuyahoga National Park, or working on a home improvement project in their century home in Cleveland Heights.
Meet Katie
Katie has become a cheerleader, creative conduit, and brand therapist for her clients, empowering them to blaze their own trails based on the unique brand positions she helps them build. Having studied at the College for Creative Studies in Detroit and abroad in Holland, Switzerland, and Italy, Katie strongly believes in constantly pushing her creativity in new ways to create innovative solutions for their clients.
Katie has been a driven entrepreneur since she was ten (yes ten) when she sold bracelets and mixed tapes to her classmates. Now Katie’s work can be seen on shelves all over the Midwest and beyond!
When she’s not working, you can find Katie running with her German Shepherd, Saaz, hiking in the Cuyahoga National Park, or working on a home improvement project in their century home in Cleveland Heights.
Meet Jasen
Jasen is Fizz’s creative mastermind, steady hand, and resident typography expert. Having studied at The University of Akron and abroad in Holland, Switzerland, and Italy, Jasen strongly believes in constantly pushing his creativity in new ways to create innovative solutions for his clients. Jasen is like Don Draper, the intellectual thinker, the sketcher, the creative.
Beneath his brooding intensity is a very thoughtful and insightful guy. He doesn’t say much in meetings but what he does say is always on point.
When he isn’t sketching, you can usually find him working in his garden, obsessing over his fig trees, or training for his next marathon.
Meet Jasen
Jasen is Fizz’s creative mastermind, steady hand, and resident typography expert. Having studied at The University of Akron and abroad in Holland, Switzerland, and Italy, Jasen strongly believes in constantly pushing his creativity in new ways to create innovative solutions for his clients. Jasen is like Don Draper, the intellectual thinker, the sketcher, the creative.
Beneath his brooding intensity is a very thoughtful and insightful guy. He doesn’t say much in meetings but what he does say is always on point.
When he isn’t sketching, you can usually find him working in his garden, obsessing over his fig trees, or training for his next marathon.
Our Circle
of Experts
We are firm believers in having deep expertise in what you’re most passionate about. Growing a business can be a tricky road to navigate; that’s why we have a circle of experts we rely on to collaborate with us as needed. Over the years, we’ve worked with some of the top-shelf experts in various industries to help our clients; this can be anything from trademark attorneys, content strategists, photographers, videographers, marketing firms, website developers, printers, and co-packers. When you work with us, you’ll have access to this circle of experts to make your project successful.
Our
Community
We are proud to be affiliated with several organizations dedicated to fostering the growth of our creative and CPG communities. These partnerships enable us to continuously enhance our services and contribute to the collective success of our vibrant and dynamic communities.
We are proud to be affiliated with several organizations dedicated to fostering the growth of our creative and CPG communities. These partnerships enable us to continuously enhance our services and contribute to the collective success of our vibrant and dynamic communities.
Our
Community
Press &
Awards
Awards don’t make our work better but we are proud when our peers acknowledge the quality of our work.
2023
Silver Award for Llamacita Packaging | American Advertising Awards
Silver Award for The Wandering Lotus Packaging | American Advertising Awards
Silver Award for Tony Pino’s Brand Identity | American Advertising Awards
Design
Sabbaticals
To help us learn and grow as designers, we have studied abroad in Holland, Italy, and Switzerland. Each sabbatical presents a new opportunity to study with some of the industry’s top minds, ranging from typography focus to conceptual thinking.
2018
Typography
& Printing
Milan, Italy
The Focus Of The Study Was To Learn Techniques And Approaches To Typography And Printing In Milan. We Visited Studios And Museums To Immerse Ourselves In The Design Aesthetics Of Italy. Much Of Our Focus Was On Letterpress Techniques And How They Have Evolved Throughout Italy.
2017
The Basel School
Of Design
Basel, Switzerland
The workshop focuses on formulating an iconic research question and a practical methodology of exploration and inquiry by design. Exploration of hand-rendered typography exploration and digital refinement. In-depth study of three letterforms in a variety of weights and sizes.
2016
Visual Arts
Masters Workshop
Rome, Italy
Two-week intensive typography study working with masters of typography from Italy. The workshop emphasized analysis of modern and ancient typography and is the culmination of these studies through creating a new typeface.
2014
DeProgram
Amsterdam & Den Haag, Netherlands
Intense three-week graphic design program emphasizing experimental process and research with some of the best European designers. Projects included an analytical study of space, environment, and evaluation of design process techniques.
