A Conversation with Ainsley Moir of Healthy Food & Beverage Group
Navigating the intricate retail landscape and determining the best approach to get your products picked up by retailers. It’s a daunting task, but fret not! We’re here to lend a helping hand and provide the guidance you need to crack the code and secure those valuable retail partnerships. Get ready to unlock the secrets of successful retail placement and make your brand shine on store shelves!
We sat down with Ainsley Moir of Healthy Food and Beverage Group to talk about the top 5 common mistakes she’s seen with CPG brands when they move into the retail space. We’ve got some valuable insights to share with you today. These are the top five mistakes CPG brands often make when entering the retail space. Let’s dive right in!
Mistake #1: Neglecting To Figure Out Finances
This is a common pitfall for many food businesses. It’s crucial to treat your food business as a business, not just a hobby. Ignoring the financial aspect can lead to significant losses. Make sure you understand all the costs involved, such as ingredients, shipping fees, and partnerships.
Mistake #2: Neglecting Brand Development
Your product may be amazing, but if your brand doesn’t catch the attention of your target audience, it can go unnoticed by both retailers and consumers. Investing in a strong brand from the start is essential. Make sure your brand stands out and resonates with your target market.
Mistake #3: Lack Of Predictable And Reliable Production
Having a well-established production process is key. Whether you handle it in-house or work with a co-packer, you need to ensure that you can meet the demand and keep up with inventory. Leaving empty shelves can be detrimental to your business.
Mistake #4: Poor Pricing Strategy
Pricing is a crucial element of your business’s success. Failing to reassess your pricing regularly, especially with rising inflation, can lead to profit loss and hinder growth. Shop around for suppliers and find the right balance to maintain profitability.
Mistake #5: Ignoring Market Research
Understanding your market and validating the demand for your product is vital. Conduct thorough research before launching and keep reassessing along the way. Building trust and meeting consumer needs is essential for success.
By avoiding these five mistakes, food brands can position themselves for long-term success and growth in the competitive retail market. So remember, understanding finances, developing a strong brand, establishing reliable production, setting appropriate pricing, and conducting market research are crucial to thriving in the food industry.
If you’re a CPG brand navigating the complex landscape of retail shelves, we understand your challenges. It can be tough to know precisely how to get your products picked up by retailers and reach your target audience effectively. That’s why we’re here to help. Our experienced team, including our CPG specialist Ainsley, is ready to provide the guidance and support you need. Whether you’re looking for assistance with retail strategies, packaging design, or distribution channels, we’ve got you covered. Feel free to get in touch with us whenever you’re ready. Together, we’ll navigate your CPG journey and work towards placing your products on the shelves where they belong.
If you’re a CPG brand ready to get into retail and want to chat with Ainsley about the best way to do it right, you can reach out to her via her website: https://www.ainsleymoir.com or by emailing her: ainsley@healthyfoodandbeveragegroup.com.
