A Conversation with Shawn Moreau of Gapstow
We totally get how tough it can be to create a website for your CPG food brand. There are so many things to think about and decisions to make! But fear not because Shawn of Gapstow spilled the beans on the most common mistakes when tackling the development of your website design. We’re here to share some tips and tricks to help you navigate this challenging process like a pro.
Mistake 1: Having Too Little Information On Your Website
One common mistake is not providing enough information on your website. While you don’t want to overwhelm visitors with an information overload, striking a balance is crucial. If you don’t provide sufficient details about your brand, products, and services, potential customers might feel uninformed and hesitant to engage further.
Mistake 2: Having Too Much Information On Your Website
On the other hand, bombarding visitors with an excessive amount of information can be overwhelming and counterproductive. People have limited attention spans, and if they encounter a cluttered website with an avalanche of content, they will likely feel overwhelmed and confused. Prioritizing and presenting the most relevant and compelling information clearly and concisely is essential.
Mistake 3: Trying To Be Like Another Brand
It’s natural to admire successful brands and aspire to replicate their achievements. However, mimicking another brand’s style, tone, or visual identity can backfire. Your brand should have a unique voice and personality that resonates with your target audience. By trying to imitate another brand, you risk losing authenticity and failing to establish a genuine connection with your customers.
Mistake 4: Not Having A Clear Vision For Your Brand
A lack of a clear vision can lead to confusion and inconsistency in your brand’s messaging and positioning. Without a well-defined identity, values, and goals, conveying a compelling story that resonates with your audience becomes challenging. It’s essential to take the time to define your brand’s purpose, values, and long-term objectives, as they serve as guiding principles for your website and overall brand strategy.
Mistake 5: Spreading Your Brand Too Thin Across Too Many Different Channels
With the multitude of digital channels available, it can be tempting to establish a presence on all of them. However, spreading your brand too thin across numerous channels can dilute your efforts and confuse your target audience. Instead, focus on the channels that align with your target market and offer the most significant impact. By strategically selecting a few key channels, you can concentrate your resources and efforts on creating a consistent and engaging brand experience.
If you’re a CPG brand needing some website help, we highly recommend reaching out to Shawn and the amazing team at Gapstow. We absolutely love working with them, and their expertise in website development is truly remarkable. They can provide the support and guidance you need to create a stunning and effective website that reflects your brand. And hey, if you ever need assistance with your design needs, we’re also here to lend a helping hand. Together, we’ll make sure your website shines and helps your brand reach new heights.
If you’re a CPG brand ready to move into e-commerce, you can contact Shawn at Gapstow via his website: https://www.gapstow.co/ or by emailing him at: shawn@gapstow.co.
