When is it Time to Rebrand?
This is a question we actually get asked a lot, and so we are going review some of the indicators that you can use when considering if it’s time for a rebrand. Yes, brands age, just like people. This is probably most obvious where the marketplace gets oversaturarted with one style and once the trend is over your brand looks old and tired. But it also happens in more subtle ways as the market changes or your business grows and evolves. If you no longer feel that your brand represents your company well, it’s probably time for a rebrand.